Optimize Your Time on LinkedIn: Train your feed

I’ve been thinking a lot lately about how I use my LinkedIn feed. 🧑🏻‍💻

Specifically, I’ve been trying to engage more with my ICP (ideal customer profile) as part of my BD efforts.

But here’s the challenge:

Even if I’m 1st degree connected to my ICP, they don’t show up in my feed that often. 👻

Why?

They just don’t post as much as others I’m connected to (or follow), so their content gets buried.

So I started researching ways to customize my feed -- and I found a few tips and tricks I’d love to share. 👇🏻

Why your linkedIn feed matters

At its core, LinkedIn’s feed is a live conversation. 🎙️

Roughly 50% of LinkedIn users spend time in the feed every week.

That means your candidates, clients, prospects, partners, and broader network are there. Regularly.

Which makes the feed a fantastic opportunity to:

✔ Be part of relevant conversations
✔ Add value to your network
✔ Create new connections
✔ Stay top-of-mind

But in order to make the most of it, you need to be in the right conversations.

Think of it like any social setting -- a conference, a dinner party, a networking event -- if you’re not talking to the right people, you’re not being effective.

So how do we maximize the chance of being in the right conversation (i.e. sitting at that perfect table)?

We train our feed. 🐶

How to train your feed

LinkedIn’s algorithm is always learning from your activity.

Here’s how to help it learn the right things:

1. Engage with what you want to see

LinkedIn uses your activity (likes, comments, and shares) as signals.

The more you engage with users’ content, the more LinkedIn will prioritize similar content.

So using that logic, prioritize the following:

Engage with your ICP’s content

• Build a list of ICPs using Sales Navigator or other sources.

• Make it a daily practice to like, comment, or share their posts.

• Use the “🔔 Ring the Bell” feature on their profiles to get notified when they post.
  

Engage with top candidates in your niche

• Treat top candidates the same way you treat clients.

• Identify them via LinkedIn Recruiter or Lite.

• Set reminders to interact with their posts regularly.
  

Engage with content creators your ICP follows

• Figure out who your ICPs are following and engaging with.

• Example: If your ICP is a start-up founder or CEO, they might be following VC firms, Y-Combinator, or prominent start-up advisors.

• Join the comments section -- add value, not just noise.
  

Join relevant LinkedIn groups

• Groups are a shortcut -- they’ve already gathered like-minded people.

• Find groups where your ICP or candidates are active and show up consistently with thoughtful contributions.

2. Deprioritize what you don’t want to see

Just like you can tell LinkedIn what you do want to see, you can also teach it what to filter out.

LinkedIn uses one major signal for this:

👉🏻 Unfollow or mute connections, content or companies whose content isn’t aligned with your goals.

FYI: You don’t have to disconnect -- you just remove them from your feed.

How?

• Click the three dots on any post

• Select the “Not interested” option

• Indicate to LinkedIn whether it’s the person or content that you aren’t interested in

Do this every day. Be ruthless.

Otherwise, irrelevant content will continue to take up space -- and crowd out the posts you do want to see.

3. Sort your feed

Did you know you can choose how your LinkedIn feed is sorted?

• Top (default view): Prioritizes posts with high engagement and content LinkedIn thinks is relevant to you

• Recent Posts: Shows content in chronological order

I switch to “Recent” when I want to be among the first to engage with a post -- great for being visible to the author and increasing chances of a response.

4. Mobile vs. desktop

The experience on LinkedIn differs slightly depending on how you're browsing:

Mobile app feed:

• More hashtag-driven content

• Heavier emphasis on people you already engage with

• Dedicated video feed, which can surface more influencer content
  

Desktop feed:

• More long-form influencer content

• Higher chance of seeing viral posts and ads

• A bit more cluttered -- but easier to navigate between tabs

🔥 Pro Tip: If your feed feels stale or off, try switching devices and see how the experience shifts.

5. Search & discover

Sometimes, waiting for the right content to show up isn’t enough.

We need to go find it. 🔦

Here are 2 additional ways I’ve been shaping my feed:

Use #hashtags in the search bar

• Search hashtags like #TechHiring, #MarketingJobs, or #PythonDevelopers to surface niche conversations and voices you’re not seeing yet.

• Pro tip: Try a few variations to uncover hidden gems. It’s surprisingly effective.

Crowdsource who to follow

• Ask your network: "Hey fellow recruiters -- who are your must-follows in [your niche]?"

• Or send a few quick DMs to people you trust.

Final thoughts: train your feed, supercharge your time

LinkedIn doesn’t have to be a random stream of posts. 📝

With a few simple habits, you can take control of your feed and turn it into a curated stream of content that fuels your BD, recruiting, and marketing efforts.

Here are 4 things to try this week:

Easy: Start muting or unfollowing anything that isn’t aligned with your goals.

Medium: Increase daily engagements (likes/comments/shares) with your ICP and top candidates already in your feed.

Medium: Join LinkedIn groups your ICP participates in -- observe, contribute, and add value.

Hardest: Build lists of your ICP and high-priority candidates, connect with them, and start consistently engaging with their content (whether they accept your request or not).

Try it out. Watch how your feed changes.

And if you start seeing better conversations and higher engagement…. 

I’d love to hear about it.

Let’s keep training those feeds. 💪🏻

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Mindful Minute: Silence the tabs

How many browser tabs do you have open right now? 👀

(Go ahead, count. I’ll wait.) 😆

I realized recently that my tabs were quietly stressing me out.

Each one is a tiny to-do.
An unresolved task.
A little buzzzzz of “don’t forget me.” 🦟

And here’s something wild I learned:

💻 Every open tab in Chrome is basically like opening a new window.

So yeah, tabs aren’t actually that efficient -- especially from your computer’s memory perspective.

No wonder everything feels slower (including me). 🐌

So I’ve started a new ritual:

At the end of each day, I close (or collapse) every tab -- even if something’s not “done.”

My go-to tool: OneTab

It’s a free Chrome extension that instantly collapses all your open tabs into clean lists you can revisit anytime.

Feels like a digital exhale. 😮‍💨

Try it today:

Collapse your tabs.
Clear the clutter.
Reset your brain. 🛋️

Let me know if it helps.

I’ll be over here enjoying the sound of one tab open. 🔕

There we go! Thanks for reading. 😎

See you next week!
-Tal

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