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- My LinkedIn Profile Tune-Up
My LinkedIn Profile Tune-Up
And maximizing your impressions across LinkedIn
Tal Zamir
February 23, 2025
What I’ve Been Learning: My LinkedIn profile tune-up
Well this is embarrassing:
This past week I found a broken link on my LinkedIn profile.
And of course it wasn’t just any link…nope. It was the primary link to my website in my header section. 🤦♂️
How much revenue did I lose from this one broken link?!
I’ll never know.
(And I thought my LinkedIn profile was pretty buttoned up!) 👔
I felt stupid. And also angry that no one had mentioned this to me.
But that’s the reality - I’m in charge of my own destiny and can’t expect others to fix my mistakes.
So instead, I let it serve as the motivation for me to start a tune-up of my entire profile. ⚡️
And over the next few weeks I’ll share my learnings and insights as I scrub and upgrade my profile.
This week’s aha moment
After I fixed my broken link, my biggest aha moment was about my headline.
The headline is the text right under the name.
What did I learn?
In addition to being a critical part of my profile, I realized that my headline follows me around LinkedIn.
Everywhere I comment, like, and engage with others on LinkedIn, my headline appears.
It’s my ambassador across LinkedIn.
And when I looked at my analytics, I learned:
👉 2% of my appearances on LinkedIn are from people visiting my profile
👉 98% of my appearances were a result of me posting or commenting (an impression)
** Note: I am using the term appearances to mean profile views + impressions from posting and commenting. And I think LinkedIn uses that same terminology.
What’s even more insightful, on posts and comments, only the first 5-7 words of my headline appear (and my small photo).
So… only the first 5-7 words on my headline are visible on 98% of my LinkedIn appearances! Mind blowing! 🤯
In visual form:
This is what is shown on LinkedIn when I post:
My post on desktop
My post on mobile
This is what is shown on LinkedIn when I comment:
My comment on desktop
My comment on mobile
The action I took this week:
👉 I created a more impactful value statement as the opening to my headline.
👉 Instead of my title and company name, I used the valuable real estate to call out my ideal client and to start describing my value to them.
Before: Co-Founder & Executive Recruiter at Spring Search.
After: Recruiting partner to Founders, CEO's and GTM leadership in start-up and growth companies.
Question for you to consider:
👉 Are you using your headline opening to optimize your LinkedIn impressions?
🔥 TLDR: My Headline is the most visible part of my profile across the LinkedIn platform. And the first 5-7 words of my headline are the most critical content for me to optimize, which I did by creating a more impactful value statement as the opening to my headline.
P.S. Want to run the same metrics on your profile? If you have a Premium account, you can access them here:
👉 # profile viewers, last 14 days (let’s call this A)
👉 # of content impressions, last 14 days (let’s call this B)
The math I did:
I defined all my appearances on LinkedIn as A+B (profile views + content impressions)
A / (A+B) = % of my appearances that were profile visitors, which was 2% for me the last 14 days
B / (A+B) = % of my appearances from impressions (commenting and posting), which was 98% for for the last 14 days
And, as bonus:
👉 Breakdown of appearances on LinkedIn split by posting and commenting (only available for the last 7 days)
Tax Advice I’m Not Giving: Home office expense
Disclaimer: I’m not a tax professional and I’m not here to give you tax advice.
BUT….
I had a chat with Claude (my favorite LLM) about how to calculate my home office expense.
(This is relevant to you if you work from home and it’s your primary office).
🤔 Did you know that there are 4 methods of calculating a home office expense for tax purposes?
Claude’s summary of our conversation (view the entire exchange here):
Claude.ai:
“Here's a summary of the four methods for calculating home office deductions:
Simplified Method:
$5 per square foot of office space (up to 300 sq ft)
Maximum deduction (per year): $1,500
No need to track actual expenses
Quick and straightforward, but might result in a smaller deduction
Room Count Method:
Divide number of rooms used for business by total rooms in house
Example: 1 business room ÷ 8 total rooms = 12.5%
Good for homes with similarly sized rooms
May yield higher percentage than total square footage method
Total Square Footage Method:
Divide office square footage by total home square footage
Example: 200 sq ft office ÷ 2,000 sq ft home = 10%
Apply this percentage to all eligible home expenses
Most common traditional approach
Usable Room Method:
Divide office square footage by total square footage of usable rooms only (excluding hallways, etc.)
Example: 200 sq ft office ÷ 1,800 sq ft of usable rooms = 11.1%
May result in a higher percentage than the total square footage method
Less commonly used but still acceptable.”
P.S. - I’ve been using the Usable Room Method for the last few years since it results in the biggest expense for me.
Happy tax prep season!
Mindful Minute: Call free Fridays
Do you set aside one day a week with no calls or meetings?
Many of my recruiting and consulting friends practice this so I started doing it last year too.
Monday and Fridays seem to be the most popular days to implement this strategy. 📅
For me, Friday has been the ideal day and here’s why 👇
✅ I can ease into my day with a long walk or AM ritual
✅ I catch up on distraction-free work I need to finish
✅ I send weekly search summaries to my clients
✅ I love to bake bread for the weekend (and the flexibility really helps)
✅ I can end my day early (my favorite!)
✅✅✅ And… I always have the option to take a long weekend!
Lastly, with two little kids at home, it’s an opportunity to have time to myself before jumping into a hands-on family weekend.
(Wow, listing these out makes me realize HOW MUCH I love my call free Fridays!)
Do you do the same?
Or another version?
I’d love to learn!
P.S. Pro-tip: If calls are the priority for a week and I want to use my Friday, I take my calendar hold off (and my Calendly will start showing my Friday availability).
One Fun Thing: What did LinkedIn look like 10 years ago?!
Have you visited the Internet Wayback Machine?
It’s an archive of web pages from the history of the web.
It’s like entering a time machine and I love to explore it every once in a while.
Here are a few fun examples:
Check out the Wayback Machine and reminisce about our digital past.
Have fun!